The Coffee Bean & Tea Leaf
Seasonal Stop Motion

Directed by Richie Kulchar

For this one, we got nice and weird. The challenge: use looping, stop-motion videos starring a lineup of popular drinks to make people stop dead in their tracks when scrolling in their feed. To accomplish this, we used a blend of live action stills capture with some visual effects magic in post production to spin, flip, and transform drink ingredients in the funnest way possible (is funnest a word?). From spring to Halloween and Christmas, we delivered a new set of exciting visuals that complemented each season.

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