MGA’s Miniverse has taken the miniatures world by storm, racking up over 1 billion views on TikTok and selling out in Target and Wal-Mart nationwide as soon as they hit the shelves. For their latest venture, we teamed up to develop a reality competition series in which social media creators face off in quick-fire challenges and eliminations using Miniverse’s Make It Mini collections. 

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Hosted by Marc Sebastian and starring a rotating panel of celebrities and influencers as guest judges such as Ashley Yi, Jake Shane, and Ivan McCombs, this series was the first of its kind to premiere exclusively on TikTok, increasing sales and overall brand recognition for the client. Agency: XAV/LA.